BARIS is a delicious frozen snack: handpicked raspberries from Patagonia, frozen and coated with high-quality chocolate. Its proposition celebrates the natural, the simple, and the authentic, connecting Patagonian raw materials with a unique tasting experience. When launching the brand, we focused on reflecting that unique heritage and transforming each bite into an authentic and memorable moment.

Since its inception, we collaborated in the co-creation of BARIS, developing the brand, its visual identity, and the complete design system. This included creative and strategic direction, identity design, packaging, printed and digital materials, and website. All elements were designed to communicate simplicity and connection with nature, while reflecting a modern and attractive aesthetic.

The result was a brand that captures the essence of Patagonia and translates its purity into a visual experience that speaks to the American audience. The identity reflects authenticity, quality, and simplicity, presenting itself as the delicious and conscious alternative within the frozen snacks market.