Zalando is one of the largest online fashion and lifestyle retailers in Europe, headquartered in Berlin, Germany, and present in more than 25 markets. The company connects millions of customers with international and local brands, covering categories ranging from clothing and footwear to accessories and beauty.

The project focused on the development and implementation of Out of Home (OOH) campaigns in different cities and European markets, strengthening the brand's presence in high-impact public spaces.

We collaborated in the design and adaptation of graphic materials for key brand campaigns, including:

• Zalando Beauty 2022

• Zalando Menswear 2022

• Zalando Autumn/Winter 2022/2023

• Zalando Outdoors 2022/2023

The work encompassed the production of visual pieces for OOH media —such as urban posters, billboards, and digital signage— ensuring aesthetic consistency and cultural adaptation for each European market.

The result was a robust and adaptable visual deployment, capable of conveying Zalando's essence in diverse urban contexts. The campaigns succeeded in reinforcing the brand's positioning as a European fashion and lifestyle reference through an accessible, aspirational visual language aligned with different seasons and categories.