CORSO is a physical and creative space conceived by María Freytes, where her formats and collaborations are born. More than a place, it is a laboratory of ideas where content production, events, and experiences coexist alongside brands and people who share the same aesthetic sensitivity.

The project aimed to materialize an identity that reflects authenticity, playfulness, and collaboration: a space where the manual and the digital, the meticulous and the playful, come together to generate narratives with depth and everyday beauty.

At Gino Studio, we support CORSO in building its narrative and visual identity, defining a coherent language that translates the essence of the space into each piece. The logo, developed from a modular grid of hexagons, expresses the hybrid character of CORSO: precise yet artisanal, structured and at the same time experimental.

Beyond the identity, we worked on the communication and promotional strategy to project CORSO's spirit to its audiences: a place where ideas transform into real, sensitive, and unique experiences.