KIA, one of the world's most important automakers, introduced two of its key models in Europe: KIA XCeed PHEV and KIA Niro. Beyond creating a strong and adaptable visual system, the challenge was also to accompany the strategy and direction of the launch events, ensuring a cohesive experience between the graphic, spatial, and experiential aspects.

The work integrated both the design and execution of graphic elements and the creative oversight in the production of the events, aligning every detail with the brand's innovative and technological identity.

The result was an integral system that not only reinforced KIA's identity in the European market but also generated immersive and memorable experiences in its presentations. A combination of design and creative direction that ensured the consistency and impact of each phase of the launch.