Las Criollas is a pantry, bakery, and café located in Santiago, Chile. It was born with a clear proposal: to cook like at home, with recipes that prioritize flavor over pretension. Its essence lies in the traditional as heritage, in handmade cooking, and in the quality of the ingredients as a non-negotiable principle.

The project focused on conveying this authenticity at every point of contact, creating a warm, approachable, and honest identity. A brand that comforts and accompanies, like a good bread shared at the table.

At Las Criollas we are involved in the entire brand construction process, from defining its essence to creating its visual identity and communication strategy. We seek to convey the honesty and warmth of its gastronomic proposal, developing a coherent system that gives it shape both conceptually and aesthetically.

Our work focused on giving the brand a clear and authentic voice, accompanied by a graphic and narrative universe capable of adapting to different mediums and experiences. Beyond design, we guided the strategy so that every point of contact with the public reinforced the central idea: a real kitchen, made with flavor and soul.