Proyecto Colores was born from an in-depth investigation into the psychology of color and the way colors affect and reflect our emotions. The goal was to transform that study into a visual and sensory experience, exploring the relationship between perception, emotion, and design.

The result materialized in a series of 6 experimental posters in motion graphics, where audio, video, and graphic design converge to bring to life different emotional atmospheres through color.

Our work included the creative direction of the project, graphic design (including typography design), and web design of the project.

Each discipline was integrated to generate a coherent and expressive visual language that could clearly convey the conclusions of the study.

The synthesis resulted in an experimental project that transcends the academic to become an artistic and communicative piece, capable of demonstrating how color is a powerful tool for telling stories, evoking sensations, and connecting with human emotions.